Founder and President, Creative Disruption
Jennifer Silberman is the Founder and President of Creative Disruption, a global strategy and change consultancy dedicated to helping brands unlock the potential of sustainabil-ity to create better products, better customer experiences, better communities and a bet-ter future. She is regarded as an expert in the fields of sustainability and social impact and has more than 25 years of experience working globally in the areas of environmental sustainability, human rights and trafficking, women’s empowerment, responsible sourc-ing, economic development and youth opportunity. In addition to strategy and program design, Jennifer also has significant experience in consumer insights, stakeholder en-gagement, internal and external communications and advocacy for sustainability and so-cial impact to generate business and brand value.
Jennifer most recently served as Vice President, Corporate Responsibility for Target where she led the company’s commitment to create positive economic, social and environmental impact in the local and global communities it serves. She had direct responsibility for the company’s sustainability and social impact strategy and priorities and created Future at Heart, Target’s first integrated approach designed to deliver market differentiation and strategic business value creation. Under her leadership, Target released an enterprise-wide chemical strategy regarded as the most comprehensive in the retail sector; developed SBTi-approved climate goals; kicked-off an enterprise-wide human rights impact assessment; created Target Clean,
the brand’s first product standard for Essentials & Personal Care categories; transformed the Target Foundation’s philanthropic strategy and programmatic focus; and supported the implementation of the company’s first product sustainability and responsible sourc-ing goals in the areas of raw materials, worker wellbeing and clean manufacturing.
Jennifer joined Target from Hilton where she served as Chief of Staff to the President and CEO as well as Vice President of Corporate Responsibility. She was hired as Hilton’s first Vice President of Corporate Responsibility, creating a formalized function focused on deliv-ering long-term results for the company’s hotel and timeshare operations, societal impact and shareholder value. She led a global team responsible for the strategy, integration and communication of Hilton’s sustainability and social impact initiatives across more than 4,500 hotels globally. Jennifer also led a multi-year, multi-stakeholder global initiative to uncover and embed Hilton’s purpose throughout the organization. Previously, she worked at APCO Worldwide, where as a Vice President, Corporate Responsibility, she consulted for Fortune 100 companies, NGOs, corporate and private foundations, government and trade associations.
Jennifer holds a M.A. in International Economics and Latin American Studies from The Johns Hopkins University Paul H. Nitze School of Advanced International Studies (SAIS) and a B.A. with honors in Latin American Studies from Mount Holyoke College. She currently serves on the boards of Net Impact and Keep America Beautiful. She is also a Senior Advisor, Sustainability and Social Impact for BeyondBrands and mentor for Be-yondSKU.